---
title: Multicultural Resources | Melissa Robinson
description: Check out Katz Multicultural's resources to learn more about market trends and local radio. Multicultural focuses on Hispanic and Black audio by providing research and case studies...
---
- [The Need](https://katzmulticultural.com/#the-need)
- [The Opportunity](https://katzmulticultural.com/#op)
- [The Expertise](https://katzmulticultural.com/#expertise)
- [The Solution](https://katzmulticultural.com/#solution)
- [The Resources](https://resources.katzmulticultural.com/)
- [Contact](https://katzmulticultural.com/#contact)
Insights from: [Katz Media Group](https://katzmedia.com/insights) • [Katz Digital](https://insights.katzdigital.com/) • [Katz Radio Group](https://insights.katzradiogroup.com/) • [Katz TV Group](https://insights.katztvgroup.com/) • [Katz Multicultural](https://resources.katzmulticultural.com/) | [Subscribe to Katz Insights](https://info.katzmedia.com/sign-up)
More from Katz | [Subscribe to Katz Insights](https://info.katzmedia.com/sign-up)
[Katz Media Group](https://katzmedia.com/insights) • [Katz Radio Group](https://insights.katzradiogroup.com) [Katz TV Group](https://insights.katztvgroup.com) • [Katz Digital Audio](https://insights.katzdigital.com) [Katz Digital Video](https://insights.katzdigitalvideo.com) • [Katz Multicultural](https://resources.katzmulticultural.com) [Audiology by Katz](https://resources.audiology.media)
# Resources
Discover How Engaging With the Multicultural Marketplace
Can Produce Positive Results for Brands
- All
- Case Studies
- Category Profiles
- Insights
## Melissa Robinson
### Recent Posts
New
[](https://resources.katzmulticultural.com/why-hispanic-listeners-stay-connected-to-their-favorite-stations)
## [Why Hispanic Listeners Stay Connected to Their Favorite Stations](https://resources.katzmulticultural.com/why-hispanic-listeners-stay-connected-to-their-favorite-stations)
[Spanish Language Radio](https://resources.katzmulticultural.com/tag/spanish-language-radio) [Favorite Station](https://resources.katzmulticultural.com/tag/favorite-station) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
New
[](https://resources.katzmulticultural.com/hispanic-americans-household-furnishings)
## [Hispanics | Household Furnishings](https://resources.katzmulticultural.com/hispanic-americans-household-furnishings)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverages-&-CPG) [HH Furnishings](https://resources.katzmulticultural.com/tag/hh-furnishings) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-americans-household-furnishings)
## [Black | Household Furnishings](https://resources.katzmulticultural.com/black-americans-household-furnishings)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverage-cpg) [HH Furnishings](https://resources.katzmulticultural.com/tag/hh-furnishings) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-americans-insurance)
## [Hispanic | Insurance](https://resources.katzmulticultural.com/hispanic-americans-insurance)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Insurance](https://resources.katzmulticultural.com/tag/insurance) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-americans-insurance)
## [Black | Insurance](https://resources.katzmulticultural.com/black-americans-insurance)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Insurance](https://resources.katzmulticultural.com/tag/insurance) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-american-pharmaceuticals)
## [Black | Pharmaceuticals](https://resources.katzmulticultural.com/black-american-pharmaceuticals)
[Healthcare](https://resources.katzmulticultural.com/tag/healthcare) [Pharma](https://resources.katzmulticultural.com/tag/pharma) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-american-qsr-dining)
## [Black | QSR Dining](https://resources.katzmulticultural.com/black-american-qsr-dining)
[Dining](https://resources.katzmulticultural.com/tag/dining) [QSR](https://resources.katzmulticultural.com/tag/qsr) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanics-americans-banking)
## [Hispanic | Banking](https://resources.katzmulticultural.com/hispanics-americans-banking)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Banking](https://resources.katzmulticultural.com/tag/banking) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-americans-family-dining)
## [Black | Family Dining](https://resources.katzmulticultural.com/black-americans-family-dining)
[Dining](https://resources.katzmulticultural.com/tag/dining) [Casual](https://resources.katzmulticultural.com/tag/casual) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-americans-family-dining)
## [Hispanic | Family Dining](https://resources.katzmulticultural.com/hispanic-americans-family-dining)
[Dining](https://resources.katzmulticultural.com/tag/dining) [Casual](https://resources.katzmulticultural.com/tag/casual) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-americans-qsr-dining)
## [Hispanic | QSR Dining](https://resources.katzmulticultural.com/hispanic-americans-qsr-dining)
[Dining](https://resources.katzmulticultural.com/tag/dining) [QSR](https://resources.katzmulticultural.com/tag/qsr) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://insights.katzradiogroup.com/case-studies/authentic-radio-creative-resonates-with-hispanic-small-business-owners)
## [Authentic Radio Creative Resonates with Hispanic Small Business Owners](https://insights.katzradiogroup.com/case-studies/authentic-radio-creative-resonates-with-hispanic-small-business-owners)
[Banking](https://resources.katzmulticultural.com/tag/banking) [Financial Services](https://resources.katzmulticultural.com/tag/financial-services) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-audio)
## [Black Consumer and Audio Insights](https://resources.katzmulticultural.com/black-audio)
[Urban Radio](https://resources.katzmulticultural.com/tag/urban-radio) [Consumers](https://resources.katzmulticultural.com/tag/consumers) [Black](https://resources.katzmulticultural.com/tag/Black)
[](https://resources.katzmulticultural.com/black-income-wealth)
## [Black Income and Wealth](https://resources.katzmulticultural.com/black-income-wealth)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Income & Wealth](https://resources.katzmulticultural.com/tag/income-wealth) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-amfm-trust)
## [Radio Earns the Trust of the Black American Community](https://resources.katzmulticultural.com/black-amfm-trust)
[Urban Radio](https://resources.katzmulticultural.com/tag/urban-radio) [Trust](https://resources.katzmulticultural.com/tag/trust) [Black](https://resources.katzmulticultural.com/tag/Black)
[](https://resources.katzmulticultural.com/cs-pharma-slradio)
## [Major Pharma Company Turns to Spanish Language Radio to Drive Awareness](https://resources.katzmulticultural.com/cs-pharma-slradio)
[Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Pharma](https://resources.katzmulticultural.com/tag/pharma) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-pharma)
## [Hispanics and Pharmaceuticals](https://resources.katzmulticultural.com/hispanic-pharma)
[Healthcare](https://resources.katzmulticultural.com/tag/healthcare) [Pharma](https://resources.katzmulticultural.com/tag/pharma) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-health-insurance)
## [Hispanics and Health Insurance](https://resources.katzmulticultural.com/hispanic-health-insurance)
[Healthcare](https://resources.katzmulticultural.com/tag/healthcare) [Insurance](https://resources.katzmulticultural.com/tag/insurance) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/cs-finance-el-copy)
## [Spanish Language Radio Produces Great Returns for Financial Services](https://resources.katzmulticultural.com/cs-finance-el-copy)
[English Copy](https://resources.katzmulticultural.com/tag/english-copy) [Financial](https://resources.katzmulticultural.com/tag/financial) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-financial-svcs)
## [Hispanics and Financial Services](https://resources.katzmulticultural.com/hispanic-financial-svcs)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Financial Services](https://resources.katzmulticultural.com/tag/financial-services) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-education)
## [Blacks and Education](https://resources.katzmulticultural.com/black-education)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Education](https://resources.katzmulticultural.com/tag/education) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-income)
## [Hispanic Income and Wealth](https://resources.katzmulticultural.com/hispanic-income)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Income & Wealth](https://resources.katzmulticultural.com/tag/income-wealth) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-financial-svcs)
## [Blacks and Financial Services](https://resources.katzmulticultural.com/black-financial-svcs)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Financial Services](https://resources.katzmulticultural.com/tag/financial-services) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-technology)
## [Hispanics and Technology](https://resources.katzmulticultural.com/hispanic-technology)
[Technology](https://resources.katzmulticultural.com/tag/technology) [Telecom](https://resources.katzmulticultural.com/tag/telecom) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-health-insurance)
## [Blacks and Health Insurance](https://resources.katzmulticultural.com/black-health-insurance)
[Healthcare](https://resources.katzmulticultural.com/tag/healthcare) [Insurance](https://resources.katzmulticultural.com/tag/insurance) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-homeowner)
## [Hispanics and Home Ownership](https://resources.katzmulticultural.com/hispanic-homeowner)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Homeowners](https://resources.katzmulticultural.com/tag/homeowners) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-technology)
## [Blacks and Technology](https://resources.katzmulticultural.com/black-technology)
[Technology](https://resources.katzmulticultural.com/tag/technology) [Telecom](https://resources.katzmulticultural.com/tag/telecom) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-education)
## [Hispanics and Education](https://resources.katzmulticultural.com/hispanic-education)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Education](https://resources.katzmulticultural.com/tag/education) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-homeowner)
## [Blacks and Home Ownership](https://resources.katzmulticultural.com/black-homeowner)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Homeowners](https://resources.katzmulticultural.com/tag/homeowners) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-fintech)
## [Hispanics and Fintech](https://resources.katzmulticultural.com/hispanic-fintech)
[Technology](https://resources.katzmulticultural.com/tag/technology) [Fintech](https://resources.katzmulticultural.com/tag/fintech) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-entrepreneur)
## [Black Business Owners](https://resources.katzmulticultural.com/black-entrepreneur)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Business Owners](https://resources.katzmulticultural.com/tag/business-owners) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-fitness)
## [Blacks and Fitness](https://resources.katzmulticultural.com/black-fitness)
[Healthcare](https://resources.katzmulticultural.com/tag/healthcare) [Fitness](https://resources.katzmulticultural.com/tag/fitness) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-business-owner)
## [Hispanic Business Owners](https://resources.katzmulticultural.com/hispanic-business-owner)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Business Owners](https://resources.katzmulticultural.com/tag/business-owners) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-fintech)
## [Blacks and Fintech](https://resources.katzmulticultural.com/black-fintech)
[Technology](https://resources.katzmulticultural.com/tag/technology) [Fintech](https://resources.katzmulticultural.com/tag/Fintech) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-fitness)
## [Hispanics and Fitness](https://resources.katzmulticultural.com/hispanic-fitness)
[Healthcare](https://resources.katzmulticultural.com/tag/healthcare) [Fitness](https://resources.katzmulticultural.com/tag/fitness) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/cs-utility-sl-influencers)
## [Endorsement Radio Proves Effective With Hispanic Listeners](https://resources.katzmulticultural.com/cs-utility-sl-influencers)
[DJ Endorsements](https://resources.katzmulticultural.com/tag/dj-endorsements) [Utilities](https://resources.katzmulticultural.com/tag/utilities) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/cs-cpg-sl-influencers)
## [Spanish Language Influencers Out-Perform for CPG](https://resources.katzmulticultural.com/cs-cpg-sl-influencers)
[DJ Endorsements](https://resources.katzmulticultural.com/tag/dj-endorsements) [CPG](https://resources.katzmulticultural.com/tag/cpg) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/cs-home-tech-brand-lift)
## [Spanish Language Radio Is Effective for Smart Tech](https://resources.katzmulticultural.com/cs-home-tech-brand-lift)
[Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Smart Tech](https://resources.katzmulticultural.com/tag/smart-tech) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/cs-travel-purchase-intent)
## [Travel Brand Turns to Spanish Language Radio to Drive Growth](https://resources.katzmulticultural.com/cs-travel-purchase-intent)
[Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Travel](https://resources.katzmulticultural.com/tag/travel) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-amfm-radio)
## [Hispanic Listeners' Relationship With AM/FM Radio](https://resources.katzmulticultural.com/hispanic-amfm-radio)
[Spanish Language Radio](https://resources.katzmulticultural.com/tag/spanish-language-radio) [Favorite Station](https://resources.katzmulticultural.com/tag/favorite-station) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-sporting-goods)
## [Hispanic Sporting Goods Shoppers](https://resources.katzmulticultural.com/hispanic-sporting-goods)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Sporting Goods](https://resources.katzmulticultural.com/tag/sporting-goods) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-retail)
## [Black Retail Shopping](https://resources.katzmulticultural.com/black-retail)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Misc. HH](https://resources.katzmulticultural.com/tag/misc-hh) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-home-improvement)
## [Hispanics and Home Improvements](https://resources.katzmulticultural.com/hispanic-home-improvement)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Home Improvement](https://resources.katzmulticultural.com/tag/home-improvement) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-ecommerce)
## [Blacks and eCommerce](https://resources.katzmulticultural.com/black-ecommerce)
[Retail](https://resources.katzmulticultural.com/tag/retail) [eCommerce](https://resources.katzmulticultural.com/tag/ecommerce) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-lawn-gardening)
## [Hispanics and Lawn & Gardening](https://resources.katzmulticultural.com/hispanic-lawn-gardening)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverages-cpg) [Lawn & Garden](https://resources.katzmulticultural.com/tag/lawn-garden) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-food)
## [Blacks and Food](https://resources.katzmulticultural.com/black-food)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverage-cpg) [Food Products](https://resources.katzmulticultural.com/tag/food-products) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-hh-goods)
## [Hispanics and Household Goods](https://resources.katzmulticultural.com/hispanic-hh-goods)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverages-cpg) [Misc. HH](https://resources.katzmulticultural.com/tag/misc-hh) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-sporting-goods)
## [Black Sporting Goods Shoppers](https://resources.katzmulticultural.com/black-sporting-goods)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Sporting Goods](https://resources.katzmulticultural.com/tag/sporting-goods) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-retail)
## [Hispanic Retail Shopping](https://resources.katzmulticultural.com/hispanic-retail)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Misc. HH](https://resources.katzmulticultural.com/tag/misc-hh) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-home-improvement)
## [Blacks and Home Improvements](https://resources.katzmulticultural.com/black-home-improvement)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Home Improvement](https://resources.katzmulticultural.com/tag/home-improvement) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-ecommerce)
## [Hispanics and eCommerce](https://resources.katzmulticultural.com/hispanic-ecommerce)
[Retail](https://resources.katzmulticultural.com/tag/retail) [eCommerce](https://resources.katzmulticultural.com/tag/ecommerce) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-lawn-gardening)
## [Blacks and Lawn & Gardening](https://resources.katzmulticultural.com/black-lawn-gardening)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverages-&-CPG) [Lawn & Gardening](https://resources.katzmulticultural.com/tag/lawn-gardening) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-food)
## [Hispanics and Food](https://resources.katzmulticultural.com/hispanic-food)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverages-&-CPG) [Food Products](https://resources.katzmulticultural.com/tag/food-products) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-hh-goods)
## [Blacks and Household Goods](https://resources.katzmulticultural.com/black-hh-goods)
[Food, Beverages & CPG](https://resources.katzmulticultural.com/tag/food-beverages-&-CPG) [Misc. HH](https://resources.katzmulticultural.com/tag/misc-hh) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-tv-streaming)
## [Black TV and Streaming Viewers](https://resources.katzmulticultural.com/black-tv-streaming)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [TV & Streaming](https://resources.katzmulticultural.com/tag/tv-streaming) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-cruise-travel)
## [Hispanics and Cruise Travel](https://resources.katzmulticultural.com/hispanic-cruise-travel)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Cruise](https://resources.katzmulticultural.com/tag/cruise) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-travel)
## [Blacks and Travel](https://resources.katzmulticultural.com/black-travel)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Travel](https://resources.katzmulticultural.com/tag/travel) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-sports-gambling)
## [Hispanics and Sports Gambling](https://resources.katzmulticultural.com/hispanic-sports-gambling)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Sports Gambling](https://resources.katzmulticultural.com/tag/sports-gambling) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-sports-fans)
## [Black Sports Fans](https://resources.katzmulticultural.com/black-sports-fans)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Sports Fans](https://resources.katzmulticultural.com/tag/sports-fans) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-movies)
## [Hispanics and Movies](https://resources.katzmulticultural.com/hispanic-movies)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Movies](https://resources.katzmulticultural.com/tag/movies) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-gambling)
## [Blacks and Gambling](https://resources.katzmulticultural.com/black-gambling)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Lottery & Gambling](https://resources.katzmulticultural.com/tag/lottery-gambling) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-tv-streaming)
## [Hispanic TV and Streaming Viewers](https://resources.katzmulticultural.com/hispanic-tv-streaming)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [TV & Streaming](https://resources.katzmulticultural.com/tag/tv-streaming) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-cruise-travel)
## [Blacks and Cruise Travel](https://resources.katzmulticultural.com/black-cruise-travel)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Cruise](https://resources.katzmulticultural.com/tag/Cruise) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-travel)
## [Hispanics and Travel](https://resources.katzmulticultural.com/hispanic-travel)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Travel](https://resources.katzmulticultural.com/tag/travel) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-sports-gambling)
## [Blacks and Sports Gambling](https://resources.katzmulticultural.com/black-sports-gambling)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Sports Gambling](https://resources.katzmulticultural.com/tag/sports-gambling) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-sports-fans)
## [Hispanic Sports Fans](https://resources.katzmulticultural.com/hispanic-sports-fans)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Sports Fans](https://resources.katzmulticultural.com/tag/sports-fans) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-movies)
## [Blacks and Movies](https://resources.katzmulticultural.com/black-movies)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Movies](https://resources.katzmulticultural.com/tag/movies) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-gambling)
## [Hispanics and Gambling](https://resources.katzmulticultural.com/hispanic-gambling)
[Leisure & Entertainment](https://resources.katzmulticultural.com/tag/leisure-entertainment) [Lottery & Gambling](https://resources.katzmulticultural.com/tag/lottery-gambling) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-wine)
## [Blacks and Wine](https://resources.katzmulticultural.com/black-wine)
[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Wine](https://resources.katzmulticultural.com/tag/wine) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-wine)
## [Hispanics and Wine](https://resources.katzmulticultural.com/hispanic-wine)
[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Wine](https://resources.katzmulticultural.com/tag/wine) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-automotive)
## [Blacks and Automotive](https://resources.katzmulticultural.com/black-automotive)
[Automotive](https://resources.katzmulticultural.com/tag/automotive) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-auto-aftermarket)
## [Blacks and Auto Aftermarket](https://resources.katzmulticultural.com/black-auto-aftermarket)
[Automotive](https://resources.katzmulticultural.com/tag/automotive) [Aftermarket](https://resources.katzmulticultural.com/tag/aftermarket) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-motorcycle)
## [Blacks and Motorcycles](https://resources.katzmulticultural.com/black-motorcycle)
[Automotive](https://resources.katzmulticultural.com/tag/automotive) [Motorcycles](https://resources.katzmulticultural.com/tag/motorcycles) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-motorcycle)
## [Hispanics and Motorcycles](https://resources.katzmulticultural.com/hispanic-motorcycle)
[Automotive](https://resources.katzmulticultural.com/tag/Automotive) [Motorcycles](https://resources.katzmulticultural.com/tag/motorcycles) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-auto-aftermarket)
## [Hispanics and Auto Aftermarket](https://resources.katzmulticultural.com/hispanic-auto-aftermarket)
[Automotive](https://resources.katzmulticultural.com/tag/Automotive) [Aftermarket](https://resources.katzmulticultural.com/tag/aftermarket) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-auto)
## [Hispanics and Automotive](https://resources.katzmulticultural.com/hispanic-auto)
[Automotive](https://resources.katzmulticultural.com/tag/Automotive) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-favorite-radio)
## [Black American Listeners' Favorite Radio Stations](https://resources.katzmulticultural.com/black-favorite-radio)
[Urban Radio](https://resources.katzmulticultural.com/tag/urban-radio) [Favorite Station](https://resources.katzmulticultural.com/tag/favorite-station) [Black](https://resources.katzmulticultural.com/tag/Black)
[](https://resources.katzmulticultural.com/cs-recruit-elcopy-hispanic)
## [English Language Spots Resonate with Hispanics](https://resources.katzmulticultural.com/cs-recruit-elcopy-hispanic)
[English Copy](https://resources.katzmulticultural.com/tag/english-copy) [Recruitment](https://resources.katzmulticultural.com/tag/recruitment) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/hispanic-recruitment)
## [Hispanics and Recruitment](https://resources.katzmulticultural.com/hispanic-recruitment)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Recruitment](https://resources.katzmulticultural.com/tag/recruitment) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-recruitment)
## [Blacks and Recruitment](https://resources.katzmulticultural.com/black-recruitment)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Recruitment](https://resources.katzmulticultural.com/tag/recruitment) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/black-beer-drinkers)
## [Blacks and Beer](https://resources.katzmulticultural.com/black-beer-drinkers)
[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Beer](https://resources.katzmulticultural.com/tag/liquor) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-beer-drinker)
## [Hispanics and Beer](https://resources.katzmulticultural.com/hispanic-beer-drinker)
[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Beer](https://resources.katzmulticultural.com/tag/beer) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-grocery-shopping)
## [Black Grocery Shopping](https://resources.katzmulticultural.com/black-grocery-shopping)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Grocery](https://resources.katzmulticultural.com/tag/grocery) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-grocery-shopping)
## [Hispanic Grocery Shopping](https://resources.katzmulticultural.com/hispanic-grocery-shopping)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Grocery](https://resources.katzmulticultural.com/tag/grocery) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/black-hba-shopping)
## [Black Health & Beauty Shopping](https://resources.katzmulticultural.com/black-hba-shopping)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Health & Beauty](https://resources.katzmulticultural.com/tag/health-beauty) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-hba-shopping)
## [Hispanic Health & Beauty Shopping](https://resources.katzmulticultural.com/hispanic-hba-shopping)
[Retail](https://resources.katzmulticultural.com/tag/retail) [Health & Beauty](https://resources.katzmulticultural.com/tag/health-beauty) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/the-u.s.-black-health-beauty)
## [Blacks and Health & Beauty](https://resources.katzmulticultural.com/the-u.s.-black-health-beauty)
[Food, Beverage & CPG](https://resources.katzmulticultural.com/tag/food-beverage-cpg) [Health & Beauty](https://resources.katzmulticultural.com/tag/health-beauty) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/the-u.s.-hispanic-health-beauty-consumer)
## [Hispanics and Health & Beauty](https://resources.katzmulticultural.com/the-u.s.-hispanic-health-beauty-consumer)
[Food, Beverage & CPG](https://resources.katzmulticultural.com/tag/food-beverage-cpg) [Health & Beauty](https://resources.katzmulticultural.com/tag/health-beauty) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/the-u.s.-black-soft-drink-consumer)
## [Blacks and Soft Drinks](https://resources.katzmulticultural.com/the-u.s.-black-soft-drink-consumer)
[Food, Beverage & CPG](https://resources.katzmulticultural.com/tag/food,-beverage-cpg) [Soft Drinks](https://resources.katzmulticultural.com/tag/soft-drinks) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/the-u.s.-hispanic-soft-drink-consumer)
## [Hispanics and Soft Drinks](https://resources.katzmulticultural.com/the-u.s.-hispanic-soft-drink-consumer)
[Food, Beverage & CPG](https://resources.katzmulticultural.com/tag/food,-beverage-cpg) [Soft Drinks](https://resources.katzmulticultural.com/tag/soft-drinks) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/the-u.s.-black-banking-consumer)
## [Blacks and Banking](https://resources.katzmulticultural.com/the-u.s.-black-banking-consumer)
[Business & Finance](https://resources.katzmulticultural.com/tag/business-finance) [Banking](https://resources.katzmulticultural.com/tag/banking) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/cs-bank-brand-hispanic)
## [Spanish Language Radio is Money in the Bank](https://resources.katzmulticultural.com/cs-bank-brand-hispanic)
[Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Financial](https://resources.katzmulticultural.com/tag/financial) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/urban-political-case-study)
## [Radio Boosts Voter Sentiment Among Black Americans](https://resources.katzmulticultural.com/urban-political-case-study)
[Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Political](https://resources.katzmulticultural.com/tag/political) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/urban-endorsement-case-study)
## [Urban Influencers Help Grow Key Metrics for Liquor Brand](https://resources.katzmulticultural.com/urban-endorsement-case-study)
[DJ Endorsements](https://resources.katzmulticultural.com/tag/dj-endorsements) [Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/hispanic-trust-radio)
## [The Hispanic Community Puts Their Trust In Radio](https://resources.katzmulticultural.com/hispanic-trust-radio)
[Spanish Language Radio](https://resources.katzmulticultural.com/tag/spanish-language-radio) [Trust](https://resources.katzmulticultural.com/tag/trust) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/urban-liquor-case-study)
## [Urban Radio Boosts Awareness for Liquor Brand](https://resources.katzmulticultural.com/urban-liquor-case-study)
[Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Black](https://resources.katzmulticultural.com/tag/black)
[](https://resources.katzmulticultural.com/the-u.s.-hispanic-liquor-consumer)
## [Hispanics and Liquor](https://resources.katzmulticultural.com/the-u.s.-hispanic-liquor-consumer)
[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Liquor](https://resources.katzmulticultural.com/tag/liquor) [Hispanic](https://resources.katzmulticultural.com/tag/hispanic)
[](https://resources.katzmulticultural.com/the-u.s.-black-liquor-consumer)
## [Blacks and Liquor](https://resources.katzmulticultural.com/the-u.s.-black-liquor-consumer)
[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Liquor](https://resources.katzmulticultural.com/tag/liquor) [Black](https://resources.katzmulticultural.com/tag/black)
## Multicultural in the News
Check out what the industry is saying about the importance of marketing to Multicultural audiences
#### 📌[AIMM Guidelines For Doing Business With Diverse Media Suppliers](https://resources.katzmulticultural.com/hubfs/Katz%20Multicultural%20Content%20Files/AIMM%20Guidelines%20for%20Buyers%20-%205-17-22.pdf)
Alliance for Inclusive and Multicultural Marketing
#### [Holiday 2026: Hispanic Consumers Are Showing Their Commercial Power](https://hispanicad.com/news/holiday-2026-hispanic-consumers-are-showing-their-commercial-power/)
HispanicAd
#### [Nostalgia Influences Hispanic Consumer Spending, Brand Choices](https://www.insideradio.com/free/nostalgia-influences-hispanic-consumer-spending-brand-choices/article_64a6c9ec-0042-4e9a-a3a0-114a33ab9c5e.html)
Abasto
#### [Culture-First Marketing Emerges As Key To Reaching Latino Consumers](https://www.insideradio.com/free/culture-first-marketing-emerges-as-key-to-reaching-latino-consumers/article_2e1ff800-6813-4780-b282-93c2cc26476a.html)
Inside Radio
#### [Hispanic Voters Driving 2026 Political Ad Surge](https://www.insideradio.com/free/televisaunivision-hispanic-voters-driving-2026-political-ad-surge/article_0c4763c4-4a9d-4ebe-8332-824e7a51e4e0.html)
Inside Radio
#### [The Fan Economy Is Latino: The Next Growth Curve in American Sports Is Already Here](https://hispanicad.com/news/the-fan-economy-is-latino-the-next-growth-curve-in-american-sports-is-already-here/)
HispanicAd
#### [Hispanic Voters Driving 2026 Political Ad Surge](https://www.insideradio.com/free/televisaunivision-hispanic-voters-driving-2026-political-ad-surge/article_0c4763c4-4a9d-4ebe-8332-824e7a51e4e0.html)
Inside Radio
#### [Katz Study: Spanish-Speaking Business Owners Buy Into Bilingual Radio Ads](https://radioink.com/2026/07/13/spanish-speaking-business-owners-buy-into-bilingual-radio-ads)
Radio Ink
#### [Black Consumers, Brand Trust and Radio’s Unique Connection](https://www.radiomatters.org/index.php/2026/05/26/black-consumers-brand-trust-and-radios-unique-connection/)
RAB
#### [A Much-Needed Reset for the U.S. Hispanic Advertising & Media Industry](https://hispanicad.com/news/financial-distress-less-dollars-for-hispanic-consumer-targeting-and-a-much-needed-reset-for-the-u-s-hispanic-advertising-media-industry/)
HispanicAd
#### [What Is The New Majority? Who They Are and Why They Matter](https://hispanicad.com/news/what-is-the-new-majority-who-they-are-and-why-they-matter/)
HispanicAd
#### [Katz: Trust and Reach Keep AM/FM First With Black Audiences](https://radioink.com/2026/02/26/katz-trust-and-reach-keep-am-fm-first-with-black-audiences)
Radio Ink
#### [Culture to Connection: Why Radio Matters in Communities of Color](https://radioink.com/2026/01/15/culture-to-connection-why-radio-matters-in-communities-of-color)
Radio Ink
#### [Nielsen: Hispanic Audiences Remain Hugely Loyal to AM/FM Radio](https://radioink.com/2026/01/13/nielsen-hispanic-audiences-remain-hugely-loyal-to-am-fm-radio/)
Radio Ink
#### [15 Hispanic Marketing Trends in the USA in 2025](https://abasto.com/en/advice/15-hispanic-marketing-trends-in-the-usa-in-2025/)
Abasto.com
#### [Influence to Impact: Black Culture's Role in Brand Growth](https://event.webcasts.com/viewer/event.jsp?ei=1734573&tp_key=0b4c959b43)
AdAge
#### [The Power of Branding for U.S. Hispanic Consumers](https://abasto.com/en/news/the-power-of-branding-for-u-s-hispanic-consumers/)
Abasto.com
#### [Food Retail: Marketing, Merchandising & Hispanic Trends](https://abasto.com/en/advice/food-retail-marketing-merchandising-hispanic-trends/)
Abasto.com
#### [Key facts about U.S. Latinos](https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/)
Pew Research Center
#### [RIAA: Latin Music Revenue Up For 12th Consecutive Year](https://www.insideradio.com/free/riaa-latin-music-revenue-up-for-12th-consecutive-year/article_27d36f88-d4f1-43b8-b38b-74c624b5563e.html)
Inside Radio
#### [Latinos Should Celebrate Their Impact—Even When Brands Go Quiet](https://adage.com/opinion/aa-why-brands-must-speak-up-during-hispanic-heritage-month/)
AdAge (subscription required)
#### [Study: U.S. Latinos Hit New Population, Labor Force Records](https://www.insideradio.com/free/study-u-s-latinos-hit-new-population-labor-force-records/article_684f9e4a-4319-4c13-8ae6-90b3e5a4b833.htmlhttps://www.mediapost.com/publications/article/377937/hispanics-rising-wealth-fuels-growth-of-new-luxur.html)
Inside Radio
#### [Why Multicultural Marketing Fuels Growth And How Brands Can Tap Into It](https://www.forbes.com/councils/forbesagencycouncil/2025/10/08/why-multicultural-marketing-fuels-growth-and-how-brands-can-tap-into-it/)
Forbes (tiered subscription)
#### [How To Find Universal Themes In A Diverse Hispanic Market](https://adage.com/opinion/aa-how-to-connect-with-hispanic-consumers-in-2025/)
AdAge (subscription required)
#### [Spanish-Speaking Brands Drive Success With Hispanic Consumers](https://www.insideradio.com/free/spanish-speaking-brands-drive-success-with-hispanic-consumers/article_0267b235-2ab2-42e2-b010-0f37dff4b93d.html)
Inside Radio
#### [How Marketers Can Re-Engage Hispanic Consumers Amid Spending Pullback](https://adage.com/brand-marketing/aa-marketers-and-hispanic-consumers-strategy/)
AdAge (subscription required)
#### [How Gen Z-ers Are Redefining What It Means To Be Hispanic](https://www.mediapost.com/publications/article/409643/how-gen-z-ers-are-redefining-what-it-means-to-be-h.html)
Marketing Daily
#### [Latino Culture Is Here To Stay](https://celebrityaccess.com/2025/10/01/beats-bytes-latino-culture-is-here-to-stay/)
Celebrity Access
#### [Why Hispanic Packaged Foods Matter More Than Ever In The U.S.](https://www.just-food.com/comment/why-hispanic-packaged-foods-matter-more-than-ever-in-the-us/)
Just Food
#### [Urban One Study Quantifies Black Cultural Influence](https://www.insideradio.com/free/urban-one-study-quantifies-black-cultural-influence/article_9a9b75a1-1e90-4d43-a8be-9b35b4d943c5.html)
Inside Radio
#### [Bilingual Hyundai Campaign Celebrates Latino Ambition](https://www.mediapost.com/publications/article/409379/bilingual-hyundai-campaign-celebrates-latino-ambit.html)
Marketing Daily
#### [Why Hispanic Heritage Month Must Be More Than A Marketing Campaign](https://adage.com/opinion/aa-why-hispanic-heritage-month-must-be-more-than-a-marketing-campaign/)
AdAge (subscription required)
#### [Modelo Honors Hispanic Community In Centennial Campaign](https://www.mediapost.com/publications/article/409267/modelo-honors-hispanic-community-in-centennial-cam.html)
Marketing Daily
#### [Why Brands Must Lead With Underrepresented Voices To Grow](https://adage.com/opinion/aa-why-brands-must-lead-with-underrepresented-voices-to-grow/)
AdAge (subscription required)
#### [Edison: Cultural Stories and Spanish Hosts Drive Latino Listening](https://radioink.com/2025/09/19/edison-cultural-stories-and-spanish-hosts-drive-latino-listening/)
Radio Ink
#### [Celebrating Hispanic Heritage Month: Fresh Strategies for Retailers](https://abasto.com/en/news/celebrating-hispanic-heritage-month-fresh-strategies-for-retailers/)
Abasto
#### [Nielsen Offers World Cup Warm-Up: Hispanic Fans Tune In, Brands Should Too](https://www.insideradio.com/free/nielsen-offers-world-cup-warm-up-hispanic-fans-tune-in-brands-should-too/article_62b81c4e-1ab5-4a14-a203-ffa65a35e0af.html)
Inside Radio
#### [Born Multicultural: The Startup Playbook Redefining American Brand Growth](https://www.forbes.com/sites/isaacmizrahi/2025/08/27/born-multicultural-the-startup-playbook-redefining-american-brand-growth/)
Forbes (tiered subscription)
#### [Study Explores How Black Culture Shapes Modern Brands](https://www.insideradio.com/free/study-explores-how-black-culture-shapes-modern-brands/article_b81066e6-28b5-4dac-b843-5e7d0826c314.html)
Marketing Insider
#### [After GOP Gains, Democrats Reinvesting in Spanish Radio](https://radioink.com/2025/08/22/after-gop-gains-democrats-reinvesting-in-spanish-radio/)
Radio Ink
#### [Radio Dominates Ad-Supported Audio For Black Listeners](https://www.insideradio.com/free/radio-dominates-ad-supported-audio-for-black-listeners-urban-formats-command-half-of-all-listening/article_88f2ac4d-d43e-40c0-8b1d-b75d4bd34e68.html)
Inside Radio
#### [Report: Hispanic Radio Outpaces Digital Influencers in Trust](https://radioink.com/2025/08/04/report-hispanic-radio-outpaces-digital-influencers-in-trust/)
Radio Ink
#### [Colon Cancer Group Debuts Spanish-Language PSAs](https://www.mediapost.com/publications/article/407378/colon-cancer-group-debuts-spanish-language-psas.html)
Marketing Daily
#### [‘You’re Shooting Blanks’: Why Translation Fails In Multicultural Marketing](https://www.thedrum.com/news/2025/07/02/you-re-shooting-blanks-why-translation-fails-multicultural-marketing)
The Drum
#### [Multicultural Marketing Scores Big In The 2026 FIFA World Cup Playbook](https://www.forbes.com/sites/isaacmizrahi/2025/06/23/multicultural-marketing-scores-big-in-the-2026-fifa-world-cup-playbook/)
Forbes (tiered subscription)
#### [Latinas Are Driving Wealth-Building In The US](https://www.mediapost.com/publications/article/406514/latinas-are-driving-wealth-building-in-the-us.html)
Marketing Insider
#### [Why CMOs Can’t Afford To Ignore Hispanic Marketing Now](https://www.forbes.com/sites/isaacmizrahi/2025/05/23/why-cmos-cant-afford-to-ignore-hispanic-marketing-now/)
Forbes (tiered subscription)
#### [What Brands Miss When They Ignore Hispanic Summer Spending Power](https://www.forbes.com/councils/forbesbusinesscouncil/2025/05/15/what-brands-miss-when-they-ignore-hispanic-summer-spending-power/)
Forbes (tiered subscription)
#### [U.S. Hispanic Audiences No Longer a Niche for Advertisers, Spanish-Language Network Execs Say](https://www.thewrap.com/televisaunivision-telemundo-hispanics-trump-tariffs-advertising-upfront-interview/)
The Wrap
#### [Key Facts About Asians In The U.S.](https://www.pewresearch.org/short-reads/2025/05/01/key-facts-about-asians-in-the-us/)
Pew Research
#### [Bridging the Language Gap for a Stronger Industry](https://www.aftermarketnews.com/bridging-the-language-gap-for-a-stronger-industry/)
Aftermarket News
#### [Nielsen: Asian American Audiences Reshaping Sports — And More](https://www.insideradio.com/free/nielsen-asian-american-audiences-reshaping-sports-and-more/article_55c4561c-5c56-4151-bb3a-03b579e6f86a.html)
Inside Radio
#### [Hispanic Homeownership Hits Record High: A Wake-Up Call For Brands](https://www.forbes.com/sites/isaacmizrahi/2025/04/14/hispanic-homeownership-hits-record-high-a-wake-up-call-for-brands/)
Forbes (tiered subscription)
#### [NABOB/Nielsen Report Spotlights Radio’s Strength With Black Consumers](https://www.insideradio.com/free/nabob-nielsen-report-spotlights-radio-s-strength-with-black-consumers/article_85651901-f3a2-4c1c-9fb9-dcc157c4a05f.html)
Inside Radio
#### [Black Listeners Roll With 21st Century Platforms, But Radio’s Strength Endures](https://www.insideradio.com/free/black-listeners-roll-with-21st-century-platforms-but-radio-s-strength-endures/article_865e31a2-dd55-46ac-9cac-3149e17047fd.html)
Inside Radio
#### [Multicultural Shoppers Are An Enticing Seafood Target](https://www.supermarketnews.com/seafood/multicultural-shoppers-are-an-enticing-seafood-target)
Supermarket News
#### [Black, Hispanic Consumers Have Greater Trust In Pharma Ads Than Others](https://www.mmm-online.com/news/black-hispanic-greater-trust-pharma-ads-cmi/)
Medical Marketing and Media
#### [A Look At Black-Owned Businesses In The U.S.](https://www.pewresearch.org/short-reads/2025/02/12/a-look-at-black-owned-businesses-in-the-us/)
Pew Research
#### [The 2024 Multicultural Excellence Awards Championed The Black Community](https://www.ana.net/miccontent/show/id/pulse-2025-02-black-community-awards)
ANA (subscription required)
#### [Facts About the U.S. Black Population](https://www.pewresearch.org/race-and-ethnicity/fact-sheet/facts-about-the-us-black-population/)
Pew Research
#### [A Black Gen Zer’s Message To Brands: Cutting DEI Policies Comes At A Cost](https://adage.com/article/opinion/black-gen-zers-message-brands-cutting-dei-policies-comes-cost/2600956)
AdAge (subscription required)
#### [Toyota Celebrates Black Men In National Brand Effort](https://www.mediapost.com/publications/article/402939/toyota-celebrates-black-men-in-national-brand-effo.html)
Marketing Daily
#### [The Power of Inclusive Advertising](https://www.ana.net/miccontent/show/id/kp-2025-01-system1-power-of-inclusive-mktg)
ANA (subscription required)
#### [Redefining DEI—How To Frame Diversity As A Business Imperative](https://adage.com/article/opinion/redefining-dei-how-frame-diversity-business-imperative/2599611)
AdAge (subscription required)
#### [It's Time To Double Down On DEI](https://adage.com/article/opinion/its-time-double-down-dei/2598991)
AdAge (subscription required)
#### [Evolve, Don't Dissolve DE&I: A Case For Multicultural Growth](https://www.prweek.com/article/1901978/evolve-dont-dissolve-de-i-case-multicultural-growth)
PRNews
#### [Why Multicultural Marketing Is Obsolete](https://adage.com/article/opinion/why-multicultural-marketing-obsolete/2598606)
AdAge (subscription required)
#### [The New LATAM Strategy-Fuel Success With This Dominant Demographic](https://www.directsellingnews.com/2025/01/01/the-new-latam-strategy/)
Direct Selling News
#### [The Evolution Of DE&I: How Inclusive Marketing Drives Business Growth](https://www.mediapost.com/publications/article/402128/the-evolution-of-dei-how-inclusive-marketing-dri.html)
Marketing Insider
#### [The Economic State Of Latinos In America: Building Up Small Businesses](https://www.mckinsey.com/featured-insights/diversity-and-inclusion/the-economic-state-of-latinos-in-the-us)
McKinsey & Company
#### [Hispanics' Rising Wealth Fuels HRA Report: Brands Must Prioritize Radio for Hispanic Reach](https://radioink.com/2024/12/16/latinos-account-for-71-of-us-growth-radio-is-their-top-medium/)
Radio Ink
#### [DEI And Business Success—Why Inclusion Is Key To Innovation And Growth](https://adage.com/article/opinion/dei-and-business-success-why-inclusion-key-innovation-and-growth/2594106)
AdAge (subscription required)
#### [Hispanic Consumers Fuel CPG Growth](https://csnews.com/hispanic-consumers-fuel-cpg-growth)
Convenience Store News
#### [How Are Hispanic Consumers Shopping?](https://progressivegrocer.com/how-are-hispanic-consumers-shopping)
Progressive Grocer
#### [Hispanic Heritage Month Is Not Enough—Why Brands Must Engage Latino Consumers Year-Round](https://adage.com/article/opinion/hispanic-heritage-month-not-enough-brands-must-engage-latino-consumers-year-round/2587116)
AdAge (subscription required)
#### [Latina GDP Rockets Despite Wage Disparity, Report Shows](https://www.axios.com/2024/10/03/latina-gdp-buying-power-equal-pay)
Axios
#### [Marketing To Hispanic Consumers—Why Agencies Need Diverse Creative Teams](https://adage.com/article/opinion/marketing-hispanic-consumers-agencies-need-diverse-creative-teams/2584666)
AdAge (subscription required)
#### [Engaging Latino Consumers—3 Ways For Brands To Embrace The Culture And Reach The Right Audiences](https://adage.com/article/opinion/engaging-latino-consumers-how-brands-can-reach-right-audiences/2583116)
AdAge (subscription required)
#### [New California Law Will Direct More State Ad Dollars To Ethnic Media](https://www.insideradio.com/free/new-california-law-will-direct-more-state-ad-dollars-to-ethnic-media/article_4020be78-7c91-11ef-82b6-7b0ae4ad495e.html)
Inside Radio
#### [Spanish Language Broadcasters Strengthen Hispanic Communities and Protect Democracy from Election Misinformation](https://www.blog.nab.org/2024/09/17/spanish-language-broadcasters-strengthen-hispanic-communities-and-protect-democracy-from-election-misinformation/)
NAB Blog
#### [U.S. Latino GDP Skyrockets To Record $3.7T, With Growth Rate Outpacing China, India](https://newsroom.ucla.edu/releases/us-latino-gdp-skyrockets-to-record-37-trillion-dollars)
UCLA Newsroom
#### [New Study Shows Latino Sports Fans' Brand Affinities](https://www.sportsbusinessjournal.com/Articles/2024/09/06/latino-sports-fans-brand-affinity)
Sports Business Journal
#### [Dando Vida a la Economía: Giving Life to the U.S. Economy U.S. Latina GDP Report Indicates Tremendous Growth and Key Drivers](https://newsroom.bankofamerica.com/content/newsroom/press-releases/2024/08/inaugural-u-s--latina-gdp-report-finds-latinas-contribute--1-3-t.html)
Bank of America Newsroom
#### [DE&I Reset—How To Make Advertising As Diverse As Our World](https://adage.com/article/opinion/dei-reset-making-advertising-diverse-our-world/2577266)
AdAge (subscription required)
#### [The Importance of Food for Multicultural Consumers](https://progressivegrocer.com/importance-food-multicultural-consumers)
Progressive Grocer
#### [Latinos Making Election Decisions With Radio And TV, Entravision Survey Finds](https://www.insideradio.com/free/latinos-making-election-decisions-with-radio-and-tv-entravision-survey-finds/article_2994cbd2-5ba2-11ef-9652-8b3ef692b225.html)
Inside Radio
#### [Asian Americans: A Survey Data Snapshot](https://www.pewresearch.org/race-and-ethnicity/2024/08/06/asian-americans-a-survey-data-snapshot/)
Pew Research
#### [Hispanic Market Adapts To Evolving Demographics](https://abasto.com/en/news/hispanic-market-adapts-to-evolving-demographics/)
Abasto
#### [IKEA U.S. Launches Spanish Language E-Commerce Experience](https://www.furninfo.com/furniture-industry-news/23828)
Furniture World
#### [3 Strategies For Building Brand Authenticity With Hispanic Consumers](https://www.forbes.com/sites/forbesagencycouncil/2024/07/10/3-strategies-for-building-brand-authenticity-with-hispanic-consumers/)
Forbes (tiered subscription)
#### [Why Puerto Ricans Have More Political Sway In U.S. Than Ever Before](https://www.axios.com/2024/07/09/puerto-ricans-voters-rise-stateside-latino-electoratehttps://blog.katzmedia.com/blog/fear-not-advanced-tv-is-friendlier-than-you-think)
Axios Latino
#### [New Study Shows Radio’s Enduring Spanish-Language Appeal](https://radioink.com/2024/07/08/new-study-shows-radios-enduring-spanish-language-appeal/)
Radio Ink
#### [How Hispanic Radio Is Shaping The Sound of Politics In 2024](https://radioink.com/2024/04/02/how-hispanic-radio-is-shaping-the-sound-of-politics-in-2024/https://blog.katzmedia.com/blog/fear-not-advanced-tv-is-friendlier-than-you-think)
Radio Ink
#### [GM Supports Black-Owned Media](https://www.mediapost.com/publications/article/396701/gm-supports-black-owned-media.html)
Marketing Daily
#### [The Evolving Landscape Of Multicultural Marketing In Pharmaceuticals](https://www.fastcompany.com/91131313/the-evolving-landscape-of-multicultural-marketing-in-pharmaceuticals)
Fast Company (tiered subscription)
#### [Marketing to the LGBTQ+ Community](https://www.ana.net/miccontent/show/id/aa-2024-05-lgbtq-consumers)
ANA (subscription required)
#### [Diverse Media - How Culturally Relevant Ads Drive Sales Conversions And Brand Lift](https://adage.com/article/opinion/diverse-media-how-culturally-relevant-ads-drive-sales-conversions-and-brand-lift/2561161)
AdAge (subscription required)
#### [AANHPI Consumers - How Brands Can Support The Community Beyond Campaigns](https://adage.com/article/opinion/aanhpi-consumers-how-brands-can-support-community-beyond-campaigns/2561521)
AdAge (subscription required)
#### [Navigating Marketing's Cultural Mosaic: Insights From 2nd-Generation Asian American](https://www.mediapost.com/publications/article/396073/navigating-marketings-cultural-mosaic-insights-f.html)
Marketing Insider
#### [Hispanics Make Up 20% Of US Population; 4% Of Total Ad Spend](https://radioink.com/2024/05/16/hispanics-make-up-20-of-us-population-4-of-total-ad-spend/)
Radio Ink
#### [Hispanic Women Cannot Be Ignored In Radio Ad Strategies](https://radioink.com/2024/05/07/hispanic-women-cannot-be-ignored-in-radio-ad-strategies/)
Radio Ink
#### [Nissan And Infiniti Make Multicultural Agency Change—What It Means For Black And Hispanic Advertising](https://adage.com/article/marketing-news-strategy/nissan-and-infiniti-make-multicultural-agency-change/2556351)
AdAge (subscription required)
#### [RIAA Reports Continued Latin Music Revenue Growth, As Radio’s Spanish Format Shares Rise](https://www.insideradio.com/free/riaa-reports-continued-latin-music-revenue-growth-as-radio-s-spanish-format-shares-rise/article_11637d0e-02cb-11ef-a403-5fbaf382fa2c.html)
Inside Radio
#### [Non-Partisan Campaigns Try To Boost Latino Turnout](https://www.axios.com/2024/04/23/latino-voter-turnout-elections-biden-trump)
Axios Latino
#### [6 Brands That Succeed At Understanding Hispanic Marketing](https://www.business2community.com/marketing/6-brands-succeed-understanding-hispanic-marketing-01030311)
Business 2 Community
#### [Hispanic Marketing Council Calls Out CMOs For ‘Latino Coating’ In New Campaign](https://adage.com/article/agency-news/hispanic-marketing-council-calls-out-cmos-latino-coating-new-campaign/2553016)
AdAge (subscription required)
#### [Gen Z And Diversity—How Women Of Color Reward Brands That Invest In DE&I](https://adage.com/article/opinion/gen-z-and-diversity-how-women-color-reward-brands-invest-dei/2550131)
AdAge (subscription required)
#### [Inside The Multicultural Marketing Debate—How The Ad World Is Clashing Over Culture](https://adage.com/article/agency-news/inside-multicultural-marketing-debate-how-ad-world-clashing-over-culture/2548776)
AdAge (subscription required)
#### [Study Reveals How Audio Can Resonate With Diverse Audiences](https://www.insideradio.com/free/study-reveals-how-audio-can-resonate-with-diverse-audiences/article_44b1e59a-f0bc-11ee-a783-27dbf764b7f0.html)
Inside Radio
#### [How Hispanic Radio Is Shaping The Sound of Politics In 2024](https://radioink.com/2024/04/02/how-hispanic-radio-is-shaping-the-sound-of-politics-in-2024/)
Radio Ink
#### [Hyundai Launches Multicultural Efforts For Santa Fe](https://www.mediapost.com/publications/article/394458/hyundai-launches-multicultural-efforts-for-santa-f.html)
Marketing Daily
#### [Booming U.S. Hispanic Market Serves Up Big Housewares Growth Opportunity](https://www.homepagenews.com/retail-articles/booming-us-hispanic-market-serves-up-big-housewares-growth-opportunity/)
Homepage News
#### [New Report: 2023 State of Hispanic Homeownership](https://nahrep.org/shhr/)
NAHREP
#### [Key Hispanic American Fashion Trends For Marketers](https://civicscience.com/key-hispanic-american-fashion-trends-for-marketers/)
Civic Science
#### [Brands Look To Connect With Black Consumers Beyond February](https://content-na1.emarketer.com/brands-look-connect-with-black-consumers-beyond-february)
eMarketer (subscription required)
#### [Latinas' College Graduation Rates Spike Over 20 Years](https://www.axios.com/2024/02/29/college-degree-rates-attainment-latino)
Axios Latino
#### [AAPI Marketing—Why Brands Must Embrace Diverse Cultures And Shared Experiences](https://adage.com/article/opinion/aapi-marketing-why-brands-must-embrace-diverse-cultures-and-shared-experiences/2542236)
AdAge (subscription required)
#### [A Look At Black-Owned Businesses In The U.S.](https://www.pewresearch.org/short-reads/2024/02/16/a-look-at-black-owned-businesses-in-the-us/)
Pew Research
#### [Black Audiences Want Better Representation](https://www.mediapost.com/publications/article/393631/black-audiences-want-better-representation.html)
Marketing Daily
#### [Racial Minority Groups Increased Their Homeownership Rates While Still Facing Significant Homebuying Challenges](https://www.nar.realtor/newsroom/racial-minority-groups-increased-their-homeownership-rates-while-still-facing-significant-homebuying-challenges)
National Association of Realtors
#### [Democratic Party Invests Six Figures Into Multicultural Radio Ads](https://radioink.com/2024/02/19/democratic-party-invests-six-figures-into-multicultural-radio-ads/)
Radio Ink
#### [Revealing Disparities: Health Care Workers’ Observations of Discrimination Against Patients](https://www.commonwealthfund.org/publications/issue-briefs/2024/feb/revealing-disparities-health-care-workers-observations)
The Commonwealth Fund
#### [Radio Plays Big Role In Black America, Says Nielsen Report](https://www.insideradio.com/free/radio-plays-big-role-in-black-america-says-nielsen-report/article_79535e0c-c725-11ee-88d3-778b12cf78d3.html)
Inside Radio
#### [Number Of Eligible Hispanic Voters Hits Record High](https://www.axios.com/2024/02/08/biden-hispanic-latino-trump-2024-elections)
Axios Latino
#### [Agency Leader Brennan Nevada Johnson On Why Black History Month Matters](https://www.mediapost.com/publications/article/393304/agency-leader-brennan-nevada-johnson-on-why-black.html)
Media Post: Agency Daily
#### [Multicultural Americans To Become Majority Population By 2050: Report](https://thehill.com/homenews/4412311-multicultural-americans-majority-population-2050/)
The Hill
#### [Key Facts About Asian American Eligible Voters In 2024](https://www.pewresearch.org/short-reads/2024/01/10/key-facts-about-asian-american-eligible-voters-in-2024/)
Pew Research
#### [New Multicultural Research Reveals Spending Power, Swing To Liberalism](https://www.mediapost.com/publications/article/392773/new-multicultural-research-reveals-spending-power.html)
Marketing Daily
#### [Key Facts About Hispanic Eligible Voters In 2024](https://www.pewresearch.org/short-reads/2024/01/10/key-facts-about-hispanic-eligible-voters-in-2024/)
Pew Research
#### [Key Facts About Black Eligible Voters In 2024](https://www.pewresearch.org/short-reads/2024/01/10/key-facts-about-black-eligible-voters-in-2024/)
Pew Research
#### [Dems Announce Major Cash To Court Black, Latino And AAPI Voters](https://www.axios.com/2024/01/09/democrats-2024-funds-black-latino-aapi)
Axios Latino
#### [New Study Unveils Breakthroughs into Hispanic Financial Preferences and Behaviors](https://finance.yahoo.com/news/study-unveils-breakthroughs-hispanic-financial-173000854.html)
Yahoo Financial
#### [A Music Milestone Reached This Year Reveals A Lot About How The U.S. Is Changing](https://www.cnn.com/2023/12/27/entertainment/spanish-language-songs-billboard-hot-100-milestone-cec?cid=ios_app)
CNN
#### [U.S. Multicultural Media Spending Expected To Surge In 2024](https://adage.com/article/marketing-news-strategy/us-multicultural-media-spending-expected-surge-2024-still-lag-behind-total-spending/2534556)
AdAge (subscription required)
#### [Radio Is Key To America’s Increasingly Powerful Multicultural Vote](https://radioink.com/2023/11/08/radio-is-key-to-americas-increasingly-powerful-multicultural-vote/)
Radio Ink
#### [The Brand Takeaway From Hip-Hop's 50th Anniversary: Don’t Just Talk About It, Be About It](https://www.adweek.com/brand-marketing/the-brand-takeaway-from-hip-hops-50th-anniversary/)
AdWeek (subscription required)
#### [Bad Bunny, ‘SNL’ and the Normalization of Spanish in American Pop Culture](https://www.billboard.com/culture/tv-film/bad-bunny-snl-spanish-language-1235454916/)
Billboard
#### [Nurturing Trust: Engaging With Hispanic Audiences In A Diverse Media Landscape](https://www.nielsen.com/insights/2023/nurturing-trust-engaging-with-hispanic-audiences-in-a-diverse-media-landscape/)
Nielsen Insights (subscription required)
#### [Key Facts About U.S. Latinos With Graduate Degrees](https://www.pewresearch.org/short-reads/2023/10/03/key-facts-about-us-latinos-with-graduate-degrees/)
Pew Research
#### [Healthcare Hurdles Contribute To Mistrust Among Hispanic Patients: Survey](https://www.mmm-online.com/home/channel/mistrust-among-hispanic-patients-survey/)
Medical Marketing & Media
#### [Census 2020: New Population Counts For 62 Detailed Black Or African American Groups](https://www.census.gov/library/stories/2023/10/2020-census-dhc-a-black-population.html)
U.S. Census
#### [Exclusive: Young Latinos Hopeful About Media Representation](https://www.axios.com/2023/10/17/latino-gen-z-media-representation)
Axios Latino
#### [Recommit To Best Practices In Hispanic Marketing](https://www.mediapost.com/publications/article/390162/recommit-to-best-practices-in-hispanic-marketing.html)
Marketing Daily
#### [P&G’s Ongoing Commitment To Multicultural Marketing](https://www.ana.net/miccontent/show/id/er-2023-10-mcc-nov23-p-and-g)
ANA (subscription required)
#### [Hyundai Targets Hispanic Families For Three-Row Palisade](https://www.mediapost.com/publications/article/390063/hyundai-targets-hispanic-families-for-three-row-pa.html)
Marketing Daily
#### [Relying On Spanish Alone Does Not Ensure Your Brand Is Making an Impact](https://www.adweek.com/brand-marketing/spanish-hispanic-marketing-brand-impact/#)
AdWeek (subscription required)
#### [Reaching the Latinx Market Involves Buy-In at Senior Levels](https://www.adweek.com/brand-marketing/reaching-latinx-market-senior-level-buy-in/)
AdWeek (subscription required)
#### [Why Radio Can’t Afford To Ignore The Multicultural Majority](https://radioink.com/2023/10/06/why-radio-cant-afford-to-ignore-the-multicultural-majority/)
Radio Ink
#### [With New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio Hosts As 'Trusted Messengers.'](https://www.insideradio.com/free/with-new-ads-targeting-black-and-latino-voters-biden-campaign-sees-radio-hosts-as-trusted/article_b2365324-6284-11ee-a21e-77a850dce340.html)
Inside Radio
#### [Exploring the Value of Diversity & Inclusion in Advertising](https://www.ana.net/miccontent/show/id/kp-2023-09-system1-value-of-diversity-inclusion)
ANA (subscription required)
#### [Latino Economic Power in the US Soars to $3.2 Trillion, Ranks 5th Globally, Outpacing UK](https://www.bloomberglinea.com/english/latino-economic-power-in-the-us-soars-to-32-trillion-ranks-5th-globally-outpacing-uk/)
Bloomberg Linea
#### [RIAA: Latin Music Revenues Hit Record $627 Million At 2023's Halfway Mark](https://www.insideradio.com/free/riaa-latin-music-revenues-hit-record-627-million-at-2023s-halfway-mark/article_cf85fe00-5dd1-11ee-b236-47bbec941d9a.html)
Inside Radio
#### [Marketers Maintain Focus on Diversity Despite Outside Pressures](https://www.wsj.com/articles/marketers-maintain-focus-on-diversity-despite-outside-pressures-1aa23f1b)
WSJ.com (subscription required)
#### [Hispanic and Latinx Communities Still Feel Typecast In Advertising](https://www.adweek.com/brand-marketing/hispanic-and-latinx-communities-still-feel-typecast-in-advertising/)
AdWeek (subscription required)
#### [Research: Black Americans’ Experiences With News](https://www.pewresearch.org/journalism/2023/09/26/black-americans-experiences-with-news/)
Pew Research
#### [Research: Majority Of Hispanics Say Language Is Not Tied To Identity](https://www.pewresearch.org/race-ethnicity/2023/09/20/latinos-views-of-and-experiences-with-the-spanish-language/)
Pew Research
#### [Hispanic Heritage Month 2023—How Disney, The NFL, Ally And Other Brands Are Celebrating](https://adage.com/article/marketing-news-strategy/hispanic-heritage-month-2023-how-disney-nfl-ally-and-other-brands-are-celebrating/2516921)
AdAge (subscription required)
#### [Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past](https://www.insideradio.com/free/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in/article_c312e79c-5916-11ee-8c6c-57b4d32250dd.html)
Inside Radio
#### [Behind Mexican Regional Music's Global Explosion](https://www.axios.com/2023/09/21/mexican-regional-music-grammys)
Axios
#### [Walmart, Netflix And Target Are Among The Top Brands For Hispanic Consumers](https://adage.com/article/marketing-news-strategy/walmart-netflix-and-target-are-among-top-brands-hispanic-consumers/2517116)
AdAge (subscription required)
#### [Hispanic Audiences Among The Most Engaged With Radio](https://radioink.com/2023/09/19/hispanic-audiences-among-the-most-engaged-with-radio/)
Radio Ink
#### [Hispanic Marketing and Language Preference](https://www.ana.net/miccontent/show/id/aa-2023-09-hispanic-language-preferences)
ANA (subscription required)
#### [Who is Hispanic?](https://www.pewresearch.org/short-reads/2023/09/05/who-is-hispanic/)
Pew Research
#### [These Companies Shouldn’t Do Anything For Hispanic Heritage Month](https://www.prdaily.com/these-companies-shouldnt-do-anything-for-hispanic-heritage-month/)
PR Daily
#### [Catering to Hispanic Communities Means Overcoming Stereotypes](https://www.ana.net/magazines/show/id/ana-2023-08-hispanic-marketing)
ANA (subscription required)
#### [Ad Council's Alzheimer's Campaign Targets Hispanics](https://www.mediapost.com/publications/article/388260/ad-council-s-alzheimers-campaign-targets-hispani.html)
Marketing Daily
#### [A Record Number Of Latinos Are Joining The Boards Of S&P 500 Companies](https://www.bloomberglinea.com/english/a-record-number-of-latinos-are-joining-the-boards-of-sp-500-companies/)
Bloomberg Linea
#### [Hispanic Grocery Opportunities On The Rise](https://progressivegrocer.com/hispanic-grocery-opportunities-rise)
Progressive Grocer
#### [Hip-Hop And Advertising—How The Music, Style And Influence Transformed Culture And Marketing](https://adage.com/article/marketing-news-strategy/hip-hop-and-advertising-how-music-transformed-culture-and-marketing/2508271)
AdAge (subscription required)
#### [Black Media Is Being Hurt By Agency Blocklists—How Group Black And DoubleVerify Plan To Fix It](https://adage.com/article/agency-news/black-media-being-hurt-agency-blocklists-how-group-black-and-doubleverify-are-looking-fix-it/2507156)
AdAge (subscription required)
#### [How Correct Racial, Ethnic Denomination Can Benefit Brands’ Acceptance In US](https://www.bloomberglinea.com/english/how-correct-racial-ethnic-denomination-can-benefit-brands-acceptance-in-us/)
Bloomberg Linea
#### [Lack Of Information In Spanish Seen As Detrimental To Latino Voters In US Elections](https://www.bloomberglinea.com/english/lack-of-information-in-spanish-seen-as-detrimental-to-latino-voters-in-us-elections/)
Bloomberg Linea
#### [Toyota Focuses On Hispanic Audience With Soccer Effort](https://www.mediapost.com/publications/article/387398/toyota-focuses-on-hispanic-audience-with-soccer-ef.html)
Marketing Daily
#### [Latino Homeownership In The U.S. Continues To Increase](https://www.bloomberglinea.com/english/latino-homeownership-in-the-us-continues-to-increase/)
Bloomberg Linea
#### [How Different Generations View Diversity In Advertising](https://adage.com/article/marketing-news-strategy/how-generations-view-diversity-advertising/2502276)
AdAge (subscription required)
#### [The Secret to Authentically Supporting Your Brand’s Target Audience](https://www.ana.net/miccontent/show/id/ii-2023-05-authentic-support)
ANA (subscription required)
#### [Black Americans Say Brands Should Celebrate Juneteenth, If Done Right](https://adage.com/article/marketing-news-strategy/black-americans-say-brands-should-celebrate-juneteenth-if-done-right/2500201)
AdAge (subscription required)
#### [Latinos Ready to Exert Influence and Reap Benefits of Economic Clout in U.S.](https://www.bloomberglinea.com/english/latinos-ready-to-exert-influence-reap-rewards-of-economic-clout-in-us-say-business-leaders/)
Bloomberg Linea
#### [Latinas And Black Women Among The Fastest Growing Groups of Entrepreneurs In The U.S.](https://www.bloomberglinea.com/english/which-startups-founded-by-hispanic-or-black-women-in-the-us-have-become-unicorns/)
Bloomberg Linea
#### [Emotional Data Helps Marketers Understand, Integrate Multicultural Audiences](http://prsay.prsa.org/2023/05/30/emotional-data-helps-marketers-understand-integrate-multicultural-audiences/)
Public Relations Society of America (PRSA.com)
#### [Making the Most of Multicultural Marketing](https://progressivegrocer.com/making-most-multicultural-marketing)
Progressive Grocer
#### [How Brands Can Reach AANHPI Consumers With Culturally Relevant Creative](https://adage.com/article/opinion/how-brands-can-reach-aanhpi-consumers-culturally-relevant-creative/2496646)
AdAge (subscription required)
#### [Mass Marketers Broaden Multicultural Assortments For Diverse Consumers](https://drugstorenews.com/mass-marketers-broaden-multicultural-assortments-diverse-consumers)
Drug Store News
#### [Asian Americans, Native Hawaiians And Pacific Islanders Are Wary Of Online Marketing](https://www.mediapost.com/publications/article/385638/asian-americans-native-hawaiians-and-pacific-isla.html)
Marketing Daily
#### [How McDonald's, P&G, Coca-Cola, GM And Other Big Brands Are Spending On Black-Owned Media](https://adage.com/article/media/how-mcdonalds-pg-coca-cola-gm-and-other-big-brands-are-spending-black-owned-media/2496041)
AdAge (subscription required)
#### [The State Of AAPI Representation And Creativity In Advertising](https://adage.com/article/creativity/state-aapi-representation-and-creativity-advertising/2495106)
AdAge (subscription required)
#### [After Oscars Triumph, Asian American Viewers Look To Advertisers And Media Companies For More Representation](https://www.nielsen.com/insights/2023/after-oscars-asian-american-viewers-look-to-advertisers-media-more-representation/)
Nielsen
#### [How Latinos Have Become ‘Indispensable’ In The US](https://www.bloomberglinea.com/english/how-latinos-have-become-indispensable-in-the-us/)
Bloomberg Linea
#### [Significant Educational Strides By Young Hispanic Population](https://www.census.gov/library/stories/2023/05/significant-educational-strides-young-hispanic-population.html?utm_campaign=20230510msacos1ccstors&utm_medium=email&utm_source=govdelivery)
U.S. Census
#### [Cinco De Mayo Is Only One Day, Yet Latino Consumers Deserve Attention All Year](https://www.forbes.com/sites/pamdanziger/2023/05/01/cinco-de-mayo-will-come-and-go-but-latino-consumers-will-be-here-long-after/?sh=5b4f567e7217)
Forbes (tiered subscription)
#### [Hyundai Launches Multicultural Efforts For EVs](https://www.mediapost.com/publications/article/385038/hyundai-launches-multicultural-efforts-for-evs.html)
Marketing Daily
#### [Latin Music Is A Record Setter In The U.S.](https://www.insideradio.com/free/with-a-little-help-from-radio-crossovers-latin-music-hit-the-1-billion-mark-in/article_9bd46b52-d9cc-11ed-9125-dbb9c203cbc3.html)
Inside Radio
#### [Room For Improvement Seen In Ad Portrayals Of Multicultural Audiences](https://www.insiderintelligence.com/content/room-improvement-seen-ad-portrayals-of-multicultural-audiences)
Insider Intelligence-eMarketer
#### [The Power Of Audio Builds Emotional Connections To Hispanics](https://rbr.com/the-infocus-podcast-luis-miguel-messianu/)
RBR-InFOCUS Podcast
#### [ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers](https://www.mediapost.com/publications/article/384200/ana-finds-3-to-1-gap-between-interest-and-actual-i.html)
Media Daily News
#### [General Motors, Macro Partner For Multicultural Marketing Exec Program](https://www.mediapost.com/publications/article/383800/general-motors-macro-partner-for-multicultural-ma.html)
Marketing Daily
#### [Top 5 DEI Efforts To Know About Now](https://adage.com/article/special-report-creativity-top-5/top-5-dei-campaigns-and-efforts-brands-and-agencies-march-23-2023/2480691)
AdAge (subscription required)
#### [Healthcare Marketing And The Black Community: Meet Us Where We Are](https://www.mediapost.com/publications/article/383421/healthcare-marketing-and-the-black-community-meet.html)
Agency Daily
#### [Latinos Will Be Future Drivers Of Spending In The U.S.](https://www.mediapost.com/publications/article/383429/latinos-will-be-future-drivers-of-spending-in-us.html)
Marketing Insider
#### [Group M Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets](https://www.mediapost.com/publications/article/383232/groupm-pledges-5-share-of-ad-spending-to-diverse-.html)
Media Daily News
#### [In Ad World, Diversity And Inclusion Have A Long Way To Go](https://www.mediapost.com/publications/article/383115/in-ad-world-diversity-and-inclusion-have-a-long-w.html)
Media Insider
#### [Hispanics Are More Likely To Be Online Shoppers Vs. Non-Hispanics](https://www.mediapost.com/publications/article/379053/hispanics-are-more-likely-to-be-online-shoppers-vs.html)
Agency Daily
#### [Diversity In Families, Recipes Intersect In Ritz Crackers Holiday Campaign](https://www.mediapost.com/publications/article/378875/diversity-in-families-recipes-intersect-in-ritz-c.html)
Marketing Daily
#### [10 Facts Highlighting The Economic Weight Of Latino's In The U.S.](https://www.bloomberglinea.com/english/10-facts-highlighting-the-economic-weight-of-latinos-in-the-us/)
Bloomberg Linea
#### [4 Fresh Ideas To Embrace Inclusivity In Your Marketing Efforts](https://www.mediapost.com/publications/article/364173/4-fresh-ideas-to-embrace-inclusivity-in-your-marke.html)
Marketing Insider
#### [Corporate Failures During Hispanic Heritage Month Show What Not To Do](https://www.npr.org/2022/09/26/1124946039/hispanic-heritage-month-companies-hispandering-failures-latinos)
NPR
#### [Hispanic / Latino Consumers Say Heritage Important To Identity & Purchasing Decisions](https://www.numerator.com/58-hispanic-latino-consumers-say-heritage-important-identity-purchasing-decisions-numerator-reports)
Numerator
#### [Hispanic Influence Lasts Longer Than A Month](https://www.mediapost.com/publications/article/378116/hispanic-influence-lasts-longer-than-a-month.html)
Marketing Insider
#### [Hispanics' Rising Wealth Fuels Growth Of New Luxury Market](https://www.mediapost.com/publications/article/377937/hispanics-rising-wealth-fuels-growth-of-new-luxur.html)
Marketing Insider
#### [Katz: As Hispanic Ad Gap Persists, Radio Delivers the Audience](https://radioink.com/2026/03/02/as-hispanic-ad-gap-persists-radio-delivers-the-audience/?vgo_ee=gc3LMVTut%2FAeKLbqXs4lyfrRXIrdP%2F5SCBz4ENp5RMbukT0c4HNubc4tZYAsTw%3D%3D%3AxLHTPHtZeIhrZy4Tu8HR9Iks2rIO98%2FM)
Radio Ink
#### [The U.S. Latino GDP Report 2025: Part Two](https://hispanicad.com/news/the-2025-official-ldc-u-s-latino-gdp-report-part-two/)
Hispanic Ad
## Katz Radio Group Resource Center
Database of radio markets, stations, ownership formats and statistics for industry buyers, sellers and planners. Updated daily.
[KRGSPEC](https://krgspec.com/)
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```json
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"@type" : "Organization",
"description" : "Katz Multicultural connects brands to Hispanic, African American, and Asian American audiences through targeted radio advertising solutions.",
"logo" : "https://resources.katzmulticultural.com/hubfs/logo.png",
"name" : "Katz Multicultural",
"parentOrganization" : {
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"url" : "https://www.katzmulticultural.com"
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