Multicultural Resources

Blacks and Fitness

Written by Lisa Chiljean | Dec 20, 2024 7:32:35 PM

The Black Health and Fitness Consumer

Blacks generally feel they are in good health, but are willing and financial able to continue to make improvements.  Blacks are more likely than their White counterparts to participate in physical activities, look for ways to maintain a healthy weight and use fitness technology to help them with their goals, making them a valuable target for any health and fitness advertiser.