---
title: Blacks and Wine
description: Find out more alcohol insights about the Black consumer
image: https://resources.katzmulticultural.com/hubfs/MC%20Featured%20Images%20NEW/wine2.png
---

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## Blacks and Wine

[Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Wine](https://resources.katzmulticultural.com/tag/wine) [Black](https://resources.katzmulticultural.com/tag/black)

 top

The Black Wine Drinker

Black adults aged 21 and older represent an expanding demographic in the wine market, increasingly closing the gap in key wine subcategories.  Notably, Black wine consumers tend to be, on average, thirteen years younger than their White counterparts, offering advertisers a motivated and long-term customer base.

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Related Content

- [Blacks and Wine](https://resources.katzmulticultural.com/black-wine)
- [Hispanics and Wine](https://resources.katzmulticultural.com/hispanic-wine)
- [Blacks and Beer](https://resources.katzmulticultural.com/black-beer-drinkers)
- [Hispanics and Beer](https://resources.katzmulticultural.com/hispanic-beer-drinker)
- [Urban Radio Boosts Awareness for Liquor Brand](https://resources.katzmulticultural.com/urban-liquor-case-study)
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