--- title: Urban Radio Boosts Awareness for Liquor Brand description: Find out more about the Urban radio listener image: https://resources.katzmulticultural.com/hubfs/MC%20Featured%20Images%20NEW/brand%20awareness1.png --- - [The Need](https://katzmulticultural.com/#the-need) - [The Opportunity](https://katzmulticultural.com/#op) - [The Expertise](https://katzmulticultural.com/#expertise) - [The Solution](https://katzmulticultural.com/#solution) - [The Resources](https://resources.katzmulticultural.com/) - [Contact](https://katzmulticultural.com/#contact) ##### [\< Katz Multicultural Resources](https://resources.katzmulticultural.com/) ## Urban Radio Boosts Awareness for Liquor Brand [Brand Metrics](https://resources.katzmulticultural.com/tag/brand-metrics) [Alcohol](https://resources.katzmulticultural.com/tag/alcohol) [Black](https://resources.katzmulticultural.com/tag/black) top Urban Radio Proves to be a Powerful Brand Builder in a Competitive Category After identifying Blacks as a key consumer group for growth, a major spirits brand wanted to evaluate key branding metrics by using Urban radio.  Their investment in Urban radio paid off as both awareness and receptivity saw big increases among those exposed to the campaign.  ##### [\< Katz Multicultural Resources](https://resources.katzmulticultural.com/) ![](https://resources.katzmulticultural.com/hubfs/katz-media-radio-2022/search-blue.gif) Related Content - 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