Multicultural Resources

Blacks and Household Furnishings

Written by Lisa Chiljean | Dec 19, 2024 3:35:43 PM

The Black HH Furnishing Consumer

Black consumers are a represent a big growth market demonstrating strong brand loyalty and significant influence among friends and family.  In addition they are outpacing Whites in purchase and usage of a variety of common household furnishings making them a valuable consumer group for any advertiser.