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Multicultural in the News
Check out what the industry is saying about the importance of marketing to Multicultural audiences
📌AIMM Guidelines For Doing Business With Diverse Media Suppliers
Alliance for Inclusive and Multicultural Marketing
Black, Hispanic Consumers Have Greater Trust In Pharma Ads Than Others
Medical Marketing and Media
A Look At Black-Owned Businesses In The U.S.
Pew Research
The 2024 Multicultural Excellence Awards Championed The Black Community
ANA (subscription required)
Facts About the U.S. Black Population
Pew Research
A Black Gen Zer’s Message To Brands: Cutting DEI Policies Comes At A Cost
AdAge (subscription required)
Toyota Celebrates Black Men In National Brand Effort
Marketing Daily
The Power of Inclusive Advertising
ANA (subscription required)
Redefining DEI—How To Frame Diversity As A Business Imperative
AdAge (subscription required)
It's Time To Double Down On DEI
AdAge (subscription required)
Why Multicultural Marketing Is Obsolete
AdAge (subscription required)
The New LATAM Strategy-Fuel Success With This Dominant Demographic
Direct Selling News
The Evolution Of DE&I: How Inclusive Marketing Drives Business Growth
Marketing Insider
The Economic State Of Latinos In America: Building Up Small Businesses
McKinsey & Company
DEI And Business Success—Why Inclusion Is Key To Innovation And Growth
AdAge (subscription required)
Hispanic Consumers Fuel CPG Growth
Convenience Store News
How Are Hispanic Consumers Shopping?
Progressive Grocer
Hispanic Heritage Month Is Not Enough—Why Brands Must Engage Latino Consumers Year-Round
AdAge (subscription required)
Marketing To Hispanic Consumers—Why Agencies Need Diverse Creative Teams
AdAge (subscription required)
Engaging Latino Consumers—3 Ways For Brands To Embrace The Culture And Reach The Right Audiences
AdAge (subscription required)
New Study Shows Latino Sports Fans' Brand Affinities
Sports Business Journal
DE&I Reset—How To Make Advertising As Diverse As Our World
AdAge (subscription required)
The Importance of Food for Multicultural Consumers
Progressive Grocer
Asian Americans: A Survey Data Snapshot
Pew Research
IKEA U.S. Launches Spanish Language E-Commerce Experience
Furniture World
3 Strategies For Building Brand Authenticity With Hispanic Consumers
Forbes (tiered subscription)
GM Supports Black-Owned Media
Marketing Daily
The Evolving Landscape Of Multicultural Marketing In Pharmaceuticals
Fast Company (tiered subscription)
Marketing to the LGBTQ+ Community
ANA (subscription required)
Diverse Media - How Culturally Relevant Ads Drive Sales Conversions And Brand Lift
AdAge (subscription required)
AANHPI Consumers - How Brands Can Support The Community Beyond Campaigns
AdAge (subscription required)
Nissan And Infiniti Make Multicultural Agency Change—What It Means For Black And Hispanic Advertising
AdAge (subscription required)
Non-Partisan Campaigns Try To Boost Latino Turnout
Axios Latino
6 Brands That Succeed At Understanding Hispanic Marketing
Business 2 Community
Hispanic Marketing Council Calls Out CMOs For ‘Latino Coating’ In New Campaign
AdAge (subscription required)
Gen Z And Diversity—How Women Of Color Reward Brands That Invest In DE&I
AdAge (subscription required)
Inside The Multicultural Marketing Debate—How The Ad World Is Clashing Over Culture
AdAge (subscription required)
Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily
Key Hispanic American Fashion Trends For Marketers
Civic Science
Brands Look To Connect With Black Consumers Beyond February
eMarketer (subscription required)
AAPI Marketing—Why Brands Must Embrace Diverse Cultures And Shared Experiences
AdAge (subscription required)
A Look At Black-Owned Businesses In The U.S.
Pew Research
Black Audiences Want Better Representation
Marketing Daily
Racial Minority Groups Increased Their Homeownership Rates While Still Facing Significant Homebuying Challenges
National Association of Realtors
Number Of Eligible Hispanic Voters Hits Record High
Axios Latino
Agency Leader Brennan Nevada Johnson On Why Black History Month Matters
Media Post: Agency Daily
Key Facts About Hispanic Eligible Voters In 2024
Pew Research
Key Facts About Black Eligible Voters In 2024
Pew Research
The Brand Takeaway From Hip-Hop's 50th Anniversary: Don’t Just Talk About It, Be About It
AdWeek (subscription required)
Nurturing Trust: Engaging With Hispanic Audiences In A Diverse Media Landscape
Nielsen Insights (subscription required)
Key Facts About U.S. Latinos With Graduate Degrees
Pew Research
Recommit To Best Practices In Hispanic Marketing
Marketing Daily
P&G’s Ongoing Commitment To Multicultural Marketing
ANA (subscription required)
Reaching the Latinx Market Involves Buy-In at Senior Levels
AdWeek (subscription required)
Research: Black Americans’ Experiences With News
Pew Research
Hispanic Heritage Month 2023—How Disney, The NFL, Ally And Other Brands Are Celebrating
AdAge (subscription required)
Hispanic Marketing and Language Preference
ANA (subscription required)
Ad Council's Alzheimer's Campaign Targets Hispanics
Marketing Daily
Hip-Hop And Advertising—How The Music, Style And Influence Transformed Culture And Marketing
AdAge (subscription required)
Black Media Is Being Hurt By Agency Blocklists—How Group Black And DoubleVerify Plan To Fix It
AdAge (subscription required)
Latino Homeownership In The U.S. Continues To Increase
Bloomberg Linea
How Different Generations View Diversity In Advertising
AdAge (subscription required)
The Secret to Authentically Supporting Your Brand’s Target Audience
ANA (subscription required)
Black Americans Say Brands Should Celebrate Juneteenth, If Done Right
AdAge (subscription required)
Emotional Data Helps Marketers Understand, Integrate Multicultural Audiences
Public Relations Society of America (PRSA.com)
Making the Most of Multicultural Marketing
Progressive Grocer
How Brands Can Reach AANHPI Consumers With Culturally Relevant Creative
AdAge (subscription required)
The State Of AAPI Representation And Creativity In Advertising
AdAge (subscription required)
Cinco De Mayo Is Only One Day, Yet Latino Consumers Deserve Attention All Year
Forbes (tiered subscription)
Hyundai Launches Multicultural Efforts For EVs
Marketing Daily
Latinos Will Be Future Drivers Of Spending In The U.S.
Marketing Insider
4 Fresh Ideas To Embrace Inclusivity In Your Marketing Efforts
Marketing Insider
Hispanic Influence Lasts Longer Than A Month
Marketing Insider
Hispanics' Rising Wealth Fuels Growth Of New Luxury Market
Marketing Insider
Katz Radio Group Resource Center
Database of radio markets, stations, ownership formats and statistics for industry buyers, sellers and planners. Updated daily.
