The Hispanic HH Furnishings Shopper
Hispanics are a brand loyal and influential growth market and are significantly outpacing growth in both purchasing and using a wide variety of common household furnishings. This trend is evident when compared to their non-Hispanic counterparts, as they consistently show a higher rate of growth and usage of items such as furniture, appliances, and decorative pieces. Their influence and growth in the market is a key reason why they represent a valuable consumer group to a variety of advertisers.