The Hispanic Homeowner
Hispanics are a huge growth market and a prime target for any home-related products or financial services. The number of Hispanics who own their own homes have grown in greater numbers than non-Hispanics and as a result are driving increases in a variety of related categories. Not only do Hispanic homeowners have higher incomes than their non-homeowner peers, but they are well-established in their homes. Both key factors in their purchasing aspirations.