The Hispanic Casual Diner
Hispanics are a significant growth market for the restaurant industry, dining out in larger numbers than ever before. And Hispanics are driving growth across all family restaurant types. They also tend to eat out with more frequency than non-Hispanics. And with larger households and bigger families, average spend-per-visit tends to be higher among Hispanics. As a result, the Hispanic marketplace is a must for any restaurant looking to advertise.