The Hispanic Liquor and Spirits Drinker

Hispanic Adults aged 21 and over represent a rapidly growing segment of consumers and are narrowing the gap in key liquor subcategories.  Hispanic Liquor Drinkers tend to be, on average, 11 years younger than their non-Hispanic counterparts.  This age difference signifies a unique opportunity for advertisers and marketers to engage with a youthful and vibrant demographic that has a longer potential consumption lifespan.  This provides brands with the ability to cultivate brand loyalty and lasting customer relationships for many years to come.